Here Is A List Of Great Ideas For Getting Traffic To Your Website:
Anyone can build a website, but making it successful with significant traffic can take a lot of research. Over the years, we’ve grown several of our client’s websites to nearly 10,000 visits each month targeting their local area. We launched a newly designed website the beginning of this year and we were amazed to see how quickly it gained thousands of visits to each post. There’s an art to increasing a blog’s traffic, and given that we seem to have stumbled on some of that knowledge, I felt it compulsory to give back by sharing what we’ve observed.
Make Your Content Irresistible
- All the promotion in the world won’t build a thriving audience if your content is not there. Truly incredible content, products or services can be your best marketing tool. Everything you do online has to start with creating something incredible.
- Don’t be afraid to say what everyone else is thinking but not saying. Other people are probably thinking about it too, and they’ll love you for being brave enough to say something.
- While you’re at it, make a real case for why the world should actually care about what you have to say. You want to be an influencer. You want to build a community. You want to help people make a positive change in the world.
- Put your words in a different format. Go visual. Try creating an info-graphic or slide-share presentation.
- Go big. Write something so incredibly thorough and valuable that people are compelled to share it.
- Interview someone exciting. You’ll learn something and the interviewee will probably share your session if you do a great job.
- Learn how to create a viral post, and try creating one yourself as many of our readers like Maria, Benny, Steve and Jim have done.
- Cut out the fluff. Publish when you have something worthwhile to share, not when your calendar says you’re supposed to publish.
- Headlines! Headlines! Headlines! They’re ridiculously important. Enough said.
- Give away your secrets. All of them.
Take Your Show on The Road
- Be everywhere. Make videos, create a podcast, represent on different social media platforms.
- Write guest articles for other blogs. This is still one of the most effective and underused strategies for building your own audience. Just do it and stop making excuses.
Create a Blog On Your Website
- One of the first things small business owners find out about when researching SEO are blogs. One of the most common questions we get is, “should I add a blog to my site?” Blogs have gained a reputation as having the potential to boost your SEO rankings, but it’s important to understand what a blog does and why it helps, as well as when it wouldn’t help. We can assist in the installation of a blog styled to your current website. Find out more at https://wwdesignstudios.com/product/add-blog-website/
Make Your Case Clear
- When someone comes to your site, you have to answer the question they’ll be asking themselves: “why should I spend any time on this site instead of one of the dozens of other sites I already know and love?” You have to answer this question quickly, clearly and compellingly. Your Unique Selling Proposition is the key to making your case. If you don’t have a USP, it’s time to get one. Start with our guide to finding your USP.
Keep Them Coming Back
- The best audience is a captive one. Instead of constantly relying on other sources of traffic, create your own by getting your visitors to subscribe for updates from you (focus on email first, social media second).
- Directly ask people to subscribe once in a while. Tell ‘em what’s in it for them.
- Create special subscriber-only content.
- In your welcome email for new subscribers, point them to your social media profiles so they can connect with you in different ways.
- Optimize the heck out of your email sign-up offer. Try placing email sign-up boxes in different places (in your header, sidebar, within posts, end of posts or footer). Try changing the wording, button label, call to action and offer. See what works best over time. Just keep the best interests of your audience in mind and don’t do anything you don’t appreciate yourself.
Make it Pretty(ier) and More Functional
- Your site’s design matters more than you think. If you have a crappy looking design, you’re missing out because too many of your hard earned visitors are leaving before they read your incredible content.
- Design for function. What do you want your site to achieve? You want to hook your visitors and keep them coming back. Design with the end goal in mind.
- Use social proof. New visitors are looking for clues about whether your site is worth spending time on. Use validation (in the form of metrics, testimonials, “as seen in” logos, etc.) to reinforce your value.
- Make it easy for people to share your content (try using a plugin like Digg Digg, for example).
Play Nice with the Search Engines (SEO)
- Optimize your headline and content URL for the search engines. Use the Google Keyword Tool to find popular keywords. Don’t worry about optimizing your content. Write for humans like normal but use keywords in your headline and content URL.
- Make sure your site is Google friendly. Offer a sitemap, use an SEO-optimized platform (or plugin) and register for Google Webmaster Tools.
- Focus on optimized content instead of link-building for long-term SEO success.
- Make your site as fast as possible. Site speed is now a factor in search rankings, and a faster site will keep more people from leaving before your page loads. Consider moving to a faster web-host and leverage caching (if you’re on WordPress try using a caching plugin like W3 Total Cache).
Borrow What Works
- Innovation is important, but using proven formulas is smart and effective. Don’t be afraid to borrow from what you’ve seen work elsewhere. Try to figure out how other sites are bringing in visitors and try their techniques. Don’t copy directly, just tweak things to suit your own needs and audience.
- Your own successes can be borrowed upon as well. Look through your old content and think about your most successful strategies. Reuse what works until it doesn’t work any longer.
- Use past behavior to predict future results with Google Trends.
Organize Group Projects
- Organize a group writing project. Each blogger writes on a central theme, and each article links to all the others in the series.
- Start a social media promotion group. Invite people you respect. Each person can submit content for others in the group to Tweet, Like, etc. only if it’s a good fit. Organize this for free using Google Groups.
- Organize a group survey in your niche.
Launch a Product or Service
- Did you know that launching a new product or service can actually help grow your audience? It’s true. Launching a product also always leads to tons of interview requests, links from other blogs, partnership inquiries, and a different kind of respect from colleagues. Plus, because your new product will generate revenue, this should be top on your list.
- Offer an affiliate program and pay commissions to people who refer customers to your product. Reach out to these affiliates before your launch and offer to help them with content, interviews, webinars or anything else that will help them drive sales. You’ll be getting access to a whole group of customers you wouldn’t have otherwise.
Make Friends in High Places
- The most consistent source of highly desirable visitors you can tap into are links for other respected sites in your niche. To attract these links on a regular basis, you need to 1) create remarkable link-worthy content and 2) make friends with other great content creators who could link to you. Just don’t make connecting with people online harder than it actually is.
- Link out freely to content you admire and think your audience would appreciate. Linking out is one of the best ways to get noticed and start making friends online. Make sure you include the name of the site or content author you’re linking to increase the chances of the author learning about your link.
- Try creating a “follow Friday” or “link love Wednesday” type of post on a regular basis. It’s a great way to get noticed, make friends and share useful content with your audience.
So you are now overwhelmed and thirty eight items to add to your website “to do” list may seem like a tad too much to implement. It has probably crossed your mind that this is a big mountain to climb. How can you have enough time to have a life and market your business without losing your mind? If you need help, give us a call and we can discuss an internet marketing plan to fit your budget.
Our Internet Marketing Team Is Ready… Are You?
In today’s market it’s not enough to simply rely on website ads and word of mouth to get your company’s name out to the masses. Choosing the right web design Firm or Internet Marketing Firm is more important than ever! Make sure the internet marketing company you choose to work with practices what they preach i.e ranks well for keywords & has a big social media following. There are far too many fly by night SEO Firms or Social Media Firms, new to the industry with little experience or understanding. We have a proven track record, an amazing client list, and a huge following. Let us develop you a rock star Internet Marketing Plan that will boost your traffic and build your brand.